google tag manager click tracking

Its value is up to you. Hi Alex the trigger configuration for my buttons is Click all elements, some clicks, click Id, equals, and I placed the clickid in here. Select Event for the Track Type and type Add to Cart on the Action text box. So we can all learn from here that you need to have the right variable and the right value in place in order for your trigger to turn true. Go to tagmanager.google.com to create a Tag manager account. Tracking Events in Universal Analytics (analytics.js) This post will cover the Google […] Google Tag Manager has no shortage of functionality, but often the challenge becomes how to unlock this potential. Click any link on a page. Then, click on Publish. In this pretty lengthy guide, I’ve explained the very basics of Google Tag Manager click tracking and what workflow you should follow in order to track clicks properly (complete all the following steps): If you want to take your Google Tag Manager click tracking to the next level, consider learning how to use Auto-event Variable and CSS Selectors in GTM. To find this, go over to Google Analytics and in the Admin section of your account, click on Tracking Info. I already have Google Analytics tracking on the site and know that to track specific "Events" (clicks) I need to install Google Tag Manager. In GTM, go to Triggers > New > All Elements and enter the following settings: Keep in mind that this rule is not universal and will probably not apply to your project/websites. To configure these variables to pass the appropriate data, map them to Tag Manager variables." Read on below to continue with the set up process! It was listening to link clicks on a page and once it spotted one, it pushed a Link Click event to the Data Layer, and, therefore, it became visible in the debug console. Let’s say you deployed an auto event trigger, in this case, a click trigger. There are both pros and cons of using a Tag Management System to manage your tracking and marketing scripts but if … If you are just getting started with GTM and want to cut some corners to learn it faster, you can get some good deals here https://www.analyticsmania.com/courses/. In the example below, you have a website where Google Tag Manager is installed. That workflow is crucial in order to master click tracking. Let’s do exactly that. fire Google Analytics Event code when the ID of the clicked link equals to “main-cta-link”). Start clicking anything (except the P&D console) and behold: you’ll start seeing Click events in the GTM preview console. Now, go to Preview and Debug mode’s Variables tab and check if the value is actually fetched correctly. Second, is there an easy way to find an erroneous / less specific tag or trigger that may be the culprit if this is not desired behavior? If you’re just starting with Google Tag Manager, everything might look a bit overwhelming. Spoiler alert: two words, “CSS Selectors”. In the Value field, I will insert a variable that returns a clicked URL. Save the trigger. Google Tag Manager’s listener functionality partners with click triggers by listening to any kind of clicks that happens on the different elements of the website. To deal with this, you need to understand the phenomenon of an iframe. Yes, this is a normal behavior of click triggers. What if a page element actually consisted of 5 or more elements? Google Tag Manager button click tracking, Step 1. You can track buttons, menu link clicks, etc. On the Google Tag Manager pop-up console, click on the Variables tab where we will be able to go through the events transferred to Google Tag Manager. You’d need to fetch it somehow. You probably think that we’ll be using All Elements trigger in this case. GA4 can automatically track outbound link clicks and file downloads. Check if the GA4 event tags for Menu Link Clicks have fired. Creating an Internal Link Tag in GTM. Luckily, GTM already offers such a variable, it’s called Click URL. For example, Click ID. Then open the Google Analytics event tag that you’ve previously created and assign this trigger. Capture clicks, send their data to tools like Google Analytics and analyze the data. For now, save this tag without a trigger. You’d probably want to know which exact menu items are clicked more often. https://www.analyticsmania.com/post/google-tag-manager-form-tracking/. However, no tags were fired. This page will display your Google Analytics Tracking ID. Great! In a previous post I discussed a method for tracking Internal and Outbound link clicks using two different tags in GTM. Save it. As you can guess from its title, All Elements tracks clicks of all elements on a web page (including links). Click on the new button to create a new trigger that will mark the beginning of button click tracking with Google Tag Manager. To have a brief overview of the tag manager interface you can go through the step by step guide to Google Tag Manager. To track a button click, log in to your tag manager account and select a specific container. The very first thing you need to do after logging into your account is to enable all the built-in click variables. Let me know in the comments. Google Tag Manager Link Click Tracking. Reload the page and wait for a small Google Tag Manager console to pop up at the bottom of the screen. According to our Google Tag Manager click tracking workflow, step 0 is to decide what we want to track. Rename the new trigger and click anywhere on the Trigger Configuration window. You can do that in my Intermediate Google Tag Manager course. To help correct this mistake, go over to the Triggers tab on Google Tag Manager’s default workspace. However, tracking certain specific actions such as clicks on specific links needs you to enable custom event tracking. Decide that and how to track. I will apply the same technique by using Command /Ctrl + Click to open this page in another tab. Then you should be looking for other variables (or go more advanced with CSS selectors). We’ll have to use an All Elements trigger. Your email address will not be published. There are a number of times, it happens that you want to track a button click or a link click, but you aren’t seeing any output in preview mode. Is there aything you can think that would cause this. – Absolutely no. Now, click any element on your website (not in the GTM debug panel) and see what happens on the left side of the panel. Youtube. A lot of room to learn, and I'm finding your site very useful. When you go to a website in preview mode and have the Google Tag Assistant ext. It is really useful! Seeing that the wrong variable was selected for the trigger, go on to the variables tab to check the state of the click element. If you don’t have GA4 installed and this is your new Google Tag Manager container, you will see nothing. Here are the steps that you will need to do in order to track PDF downloads with Google Tag Manager and Google Analytics: Create a link click trigger (for .pdf files) Enable Click-related variables; Create a Google Analytics event tag; Insert Click URL variable in that tag; Set this tag to fire only when the pdf link is clicked But there are some prerequisites for this method. In the screenshot above, I click on a button text, therefore, the Click ID is AddToCartText. Have a plan. The button has no link, therefore, the Just Links trigger will not help us. If this trigger can be listened to and be picked up by the right event, then the trigger can be refined and transformed from a generic click trigger into a specific click trigger. Just remember that the value of that parameter is accessed when a user interacts with a particular web element. This happens because, by default, Google Tag Manager does not track clicks. Learn more about custom dimensions in GA4 here. Here are scenarios you should test: Then go to the DebugView of GA4 and check if you see the incoming data. On the fourth event, there was a GTM click. Now, you will need to go to Google Analytics 4 and check the DebugView. Cool, now you know the basics of Google Tag Manager click tracking and how to use it in your tag management stack. You’ll want more. To track a button click, log in to your tag manager account and select a specific container. If you are new to Google Tag Manager, then we encourage you to signup to our free GTM course or check out our more advanced courses in MeasureMasters. Required fields are marked *. might not be met). I am missing this variable {{click_button}}. 5 of this guide). Most likely, everyone has been here at some point. You should share a preview and debug mode and provide more information on exact buttons that you are tracking. Step 3: To add your ClickDimensions tracking script, click on Custom HTML Tag and click Continue. Because in your video you are not firing Facebook trigger from facebook website, Simply you are clicking, all events are happening. Let’s start, shall we? Log in to tagmanager.google.com. That’s where an auto-event variable becomes very handy. GTM allows marketers to create and monitor tags on a user-friendly interface, without the need to write code. This step is already complete because we chose the menu link click tracking. Before you can test out your click triggers, they must first be connected to a tag which can send specific click events to Google Analytics. Back to our generic link click trigger. In this post, I will cover how to track div clicks in Google Tag Manager by using the CSS Selector property.. IMPORTANT: even though you will see your custom parameters in Real-time reports and DebugView in GA4, you will not be able to see them in other GA4reports. Simo Ahava has published a guide explaining the technique of Wildcard CSS Selectors so go check it out. To sum up, we created a generic link click trigger because we needed to have the link click auto-event listener enabled on a page. You may also use Just Links, but to keep it more general, we will go with the All Elements trigger instead. but what if you use a framework that does not have plugins like wordpress To illustrate, Google Tag Manager can send information to Facebook, Google Ads, Hotjar (a tool that records user scrolling and creates heat … © 2021 Measure School. The process consists of Google Tag Manager → Auto Event Trigger → Event Tag → Google Analytics. OK, let’s think about which link clicks should we track first. Make sure to enable all the click triggers. If you click on any of these click events in the Preview console and go to the Data Layer tab, you’ll see what click-related data is available with that particular click. Let’s proceed to step 1. Google Tag Manager will track any behaviors you ask it to track on a web page and send data about those behaviors to Google Analytics, which stores the data. I have a Floodlight Counter Tag pushed into my container. Since we are working with a custom event, we can name it whatever we want (as long as we follow the limitations of name length, for example). Through the Trigger Configuration window, you can choose the trigger type as well as the kind of event you want this trigger to listen to. This is not right. If you want to make sure that Google Tag Manager is actually installed, we can always look in our Google Tag Assistant for Google Chrome. This takes up to 48 hours to fill correctly. Click any random elements on your website, the GA tag must not fire. Go back to the Preview mode and click those Link Click events. All of these will then be connected into a tag. We can use that in our trigger. You can check that by enabling the Preview and Debug mode and refreshing the web page that you’re working on. GTM has no power in the backend. You’ll see a new event, Link Click. Doing this will open the page in a new tab. Before we continue, you need to click on the Variables tab. Let’s track some element (non-link) as an example, shall we? They both start with the AddToCart. P.S. Find your button Start by finding the button you want to track on your website. Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. So let’s click the button and open the Variables tab in the P&D console. If some data is not available as a variable in GTM, you cannot use it in your triggers. The next step in this workflow is to update our trigger and then assign it to the Google Analytics tag. So, for example here, I have a Facebook event that sends over a track event, add to cart, to Facebook. As a result, in this case, there are actually two elements of which clicks we need to track in order to precisely capture Add To Cart clicks. It tracks the click of the actual element, regardless of whether that element is a part of some bigger element. For our example, I will also click on the Add to cart button to see whether something moves and if anything is picked up on the Google Tag Manager pop-up console below. But to make things easy, simply choose the contains option. I am going to pass two parameters, menu_item_url and menu_item_name. We could do that by sending additional event parameters. Update the click trigger (if you created a generic click trigger in the first step of the flow) or create a new trigger with the precise conditions and assign it to the trigger(s) you want. To do this, we need to go over to the Triggers tab again. Actually, click at least two of them. This is not the same thing as tracking clicks to links, you might have links without a button. To see if your email click tracking works, navigate to the site where the email tracking will occur. I want to track the button only when the page actually laods because then i know that all mandatory fields have been filled in. Additionally, I share a quicker way of how to learn CSS Selectors. Google Tag Manager (also known by its acronym GTM) is a free tag management system created by Google that manages JavaScript and HTML Tags. That could be our click trigger condition. How about menu link clicks? ). You only have to do this once. So if your element in the background of the HTML has classes or an ID, the click trigger can pick it up and put it into those variables, making button click tracking with Google Tag Manager possible. If you already have a Google Analytics account set on Google Tag Manager, you can simply choose that option. Click preview in Google tag manager to enter preview mode. In your GTM account, go to Variables, and in the Built-in Variables section click Configure. You can track Google Analytics events via Google Tag Manager by creating a Google Analytics tag of type ‘Event’ and then creating a specific trigger to track specific time of users’ interactions (like PDF Downloads, image link clicks, button clicks, form submissions, form fields, video watching, scrolling, external link clicks etc. These triggers can be used once you’ve enabled them. Click on the Submit button. can we track specific user id that click the buttton ? Enter a descriptive name for your new tag version. Well, 6-step, if you count the step 0. We want our tag to fire not on all clicks, but only those that are menu links. Conduct a test by clicking on a button on your website. Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. How will you shorten the affiliate links with GTM and track them with GA? After setting up the click triggers, you can now go to the next step which is refining the filter. If we want to use it in the GTM tag, trigger, or another variable, we need to turn this data point (gtm.elementId) into a variable. This approach works fine, but I’ve come to think it’s easier to … Did I miss something about the Google Tag manager click tracking? That’s why I’ve decided to publish this (once again) extended/definitive/you-name-it guide on Google Tag Manager click tracking, covering not only basics but some advanced stuff as well. Create a generic All Elements click trigger, #6. I’ve got something useful, an Add To Cart button. But this time, we’ll use Matches CSS Selector (or Does not match CSS Selector). how do i shorten affiliate links with GTM and then send this data to google analytic? Their Click IDs are pretty similar. I read about 6+ other tutorials and this was the only one that worked :-) Thank you so much! Track Button Clicks in Google Tag Manager Google Tag Manager v2 allows website owners to easily track button clicks by setting up a tag to pull data in Google Analytics. Step 1: Once you have a Google Tag Manager account and are logged in, go to Tags on the left side of the screen and then click New. In my case, that is menu_item_url. While the basics are fairly easy to follow and implement, some of the more advanced capabilities can seem daunting and overwhelming. You’ll need to find a way how to create a unifying trigger on your own. If you want to learn more about the Auto-event Variable, read this guide. Some clicks might be more important to your business than others, thus they should be configured in Google Analytics 4 as conversions. In my case, I used menu_click event name. Copy your Tracking ID and paste it on the Tracking ID text box in Google Tag Manager. Have at least one particular trigger enabled on a page. You can also see the three events here in our Google Tag Assistant. Are you new to Google Tag Manager? Tracking iframes with Google Tag Manager isn’t something similar to a button click or a form submission. There are a number of times, it happens that you want to track a button click or a link click, but you aren’t seeing any output in preview mode. To deal with this, you need to understand the phenomenon of an iframe. The next method you can use to track phone number clicks in Google Analytics is using Tag Manager. Figure out which events you want to track on your website Forexample, someone fills in a form but does not fill in all mandatory fields and so when he clicks on “submit” the page does not laod because he jas to fill in all mandatory fields. This can include tracking PDF Downloads, usage of dynamic filters, and clicks on external links. #AddToCart CSS selector means that we are interested in clicks of ALL elements that have AddToCart ID (exact match). How to install Clicky tracking via Google Tag Manager. On the fourth GTM click, you can now see that the event tag was fired. If you plan to track link clicks, then have at least one. Now, Google Tag Manager should be able to listen to any kind of click that you do on the website. In order to create more precise triggers, we need one more ingredient, variables. Keep looking for anything related to clicks. To use them you’ll need to create and configure Tags and Triggers. Ifnyou want to shorten links and you use custom platform, ask the developer of that platform to build a solution for you. Actually, it consists of two elements, text and the button shape/block. You can do that by clicking anywhere on the Triggering section of the tag and then select that Just Links trigger. What are those? This means that the All elements click auto-event listener has been enabled and all clicks are now being tracked. I will not give you any statistics here but think about what are the most common interactions you do on any website. Insert it as well. Auto-Event Variables are used to access the target element of an auto-event action (e.g. In this case, I will add the single_add_to_cart_button. To clarify they are different but have similar elements and have set them as click Id equals. By clicking on it, you will be able to see the variables involved. Attach the click trigger to the Facebook event by clicking on the specific click trigger. This setting is mentioned in two guides by Simo Ahava. When you click on the AdWords Conversion Tracking event on Google Tag Assistant, you can see the event metadata. In the Google Tag Manager dashboard, select Variables in the menu on the left. Soon your triggers where Click Classes contains XXXXX will not be enough. In order to build effective event tracking with Google Tag Manager, a step-by-step process should be in place. “alt”) that you can see by inspecting it with browser’s developer tools (e.g. Click Save to save your tag configuration settings. For example the first button of five will never fire first the fourth and final buttton has to be clicked first. Let’s see it in action. Then, open the Add to cart button in another page by pressing Command/Ctrl before clicking on it. You will learn more about that in this blog post. Important: in your case, the classes might be different. I made these parameter names up and you can do it too. On the left, click Triggers. On our example, we can see that the single add to cart button was clicked. So what should we do now? Although GTM makes advanced tracking accessible to everyday marketers (even those with no web development experience), you still need to know how do some of the basics in GTM to get your event tracking tags in place. 1. You can send up to 25 custom parameters with a single event. I totally understand that. Then, you can connect this tag to a click trigger that you’ve prepared earlier. Also, there is a whole bunch of custom auto-event listeners, e.g. Even though you could use parameters that are already mentioned in the documentation of the Enhanced Measurement (like link_url and link_text), let’s create two custom parameters (because I just want to show you how to configure them). For example, a developer can set that all HTML elements that belong to the class “red-button” should be of red color. By default, Google Tag Manager does not track clicks. You’ll see three events in the debug panel, Container Loaded, DOM Ready, and Window Loaded. In fact, it applies even to more triggers, e.g. Such a case can mean that your triggers are not configured well enough of maybe each button consists of multiple html elements that have different IDs and classes. If you’re working on a new container, you probably won’t find anything. The click element variable didn’t contain the add to cart button either. If you have enabled only Just links trigger and try to click an image on a page, you’ll get nothing in the debug console. Within the Floodlight Tag, under “Custom Variables” I have “Key = u1”; “Value = {{click_button}}”. Now, it’s time to create a Google Analytics 4 event tag. This specific click trigger will cater only for the element that we actually want to track. Here, you will see how your generic click trigger has been made into a specific click trigger. Leave all the settings as they are and name the trigger All Link Clicks (or anything else). i have one major problem. If you click on a background, the listener will track the click of a background. This means every click reacts within the variables that Google Tag Manager operates with. Go to the page where you wish to track links. Go to Tags > New > Google Analytics: GA4 Event. That image contains some additional parameter (e.g. Your trigger should be on “all elements”, then set it up to work for some clicks. For example, here’s the fourth event. Track Tel Links as Events Using Google Tag Manager. To begin with an example, here is our Demoshop website where Google Tag Manager is installed. Remember that 5-step workflow from the previous chapter? How about we also send the name of the menu item and the URL? There's a huge count of the "click" event, and it's just not helpful data. Then choose a Google Analytics type tag. Enable a generic link click trigger in GTM, #4.2. To have all your link clicks tracked and recorded in Google Analytics, you’ll have to create a tag and trigger in Google Tag Manager first. You need to configure it by yourself. Then set up your tag as the following; Track Type = Event Category = Navigation Action = Internal Link Click Label = {{Click URL}} To do that, you’ll need to choose a special operator in your trigger conditions. As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. I recently tackled learning how to track button clicks and am breaking it down into simple, easy-to-follow steps so you can implement this feature as well. To find out what had caused the missing tags, we need to check the Google Analytics event tag to check the errors in the assigned trigger. Thank you! Download file link clicks; 2. If it spots one, it will display that event in the GTM Preview and Debug (P&D) mode and we’ll be able to use it as a condition to fire tags. Once you have made sure that everything works correctly, there’s only one step to make your tags live on your website. However, it does not cover all possible scenarios, therefore, it’s still important that you learn this topic. Click Link Click event and go to the Variables tab of the Preview mode. Scroll down until you find click variables and enable ALL of them one-by-one, including Click ID, Click URL, etc. Open the Add to cart button in another page again by pressing Command/Ctrl before clicking on it. With Google Tag Manager the most popular tracking use cases are: Unlike Universal Analytics (GA3), Google Analytics is capable of tracking a bunch of events automatically. Hit the refresh button. Now the new click tracking tag should be visible among your tags. Now we need to go to the web page and test whether the click tag is firing for the unique link you are tracking. Head over to the page where the link is and refresh the page. Any click you do on the page will automatically trigger the “gtm.click” event. Enable Clicks. CSS Selectors are patterns that you can use to check for in any given HTML element. Fast-track your Digital Marketing journey, the data-driven way. Getting Started: Create the Tracking Event (As a GTM Tag) We assume you have a Google Tag Manager account and have a tag container installed on your site. For that, we’ll go over to Google Tag Manager’s Triggers tab. They are little pieces of information that can be used both in Tags and Triggers (and, in fact, in other variables too). Before you start installing event trackers through Google Tag Manager, you need to be aware that Google Tag Manager can deploy auto event triggers. The method to set them up in Google Tag Manager (GTM) is similar, and I’ll go through them one by one. Click the New button from the Tags page. Refresh the GTM Preview mode (by clicking the Preview button in the GTM interface) and click a couple of your menu items. On the Trigger Configuration window, change the variable from click element to click classes. Go to GTM > Variables > New > User-defined Variables and choose Auto-event Variable. In this example, using click classes, a unique variable, is perfect because the other variables don’t really get filled, making it the best choice. URL shortening happens in the backend. Then: The same workflow applies to both Just links and All elements triggers. The thing is that in GTM, you can create custom auto-event variables and use them in tags, triggers, and/or other variables. GTM first appeared in October 2012 and continues to evolve to meet the needs of marketers. After searching the forums, I have successfully installed Google Tag Manager using the widget by J-26 The good news is that it’s pretty simple to change this. I don’t want to fire my GA4 event tag on any link click. If you’re just starting with Google Tag Manager click tracking, soon you’ll start seeing the limitation of beginner’s skill set. Here, you can see the click URL where we are redirected to. The button consists of two elements, therefore we need to track them both, preferably, with a single trigger. There are several matching options on the second dropdown menu such as RegEx, CSS Selector, and so on. Tracking PDFs is relatively simple, if the link they click on ends in a PDF. In order to enable link click tracking, we need to enable a thing called link click listener (a.k.a. What if you wanted to use the value of the “alt” parameter in your tags, triggers and/or variables? So, there you have it. Then, you need to turn the generic click trigger you made earlier into a specific click trigger which is specific to our button click. ), while Just links trigger tracks link clicks only. Menu link click tracking, Step 1. With Google Tag Manager you can track clicks to buttons and send the information to Google Analytics. In this video I’m going to show you how to setup event tracking for clicks on WooCommerce add-to-cart buttons. Turned out that one button actually consists of two elements: button text and button background/rectangle. Through the Firing Triggers window, it’s apparent that the click trigger failed to fire. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. In fact, there are many auto-event listeners in Google Tag Manager. You can choose the Click Text variable which has the value, Add to cart. Event Tracking with Google Analytics is essential for measuring actions on your website that aren’t just page loads.

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