For websites, you can embed a library which loads on the page to create the Segment messages. How do we set up event-triggered notifications or alerts? All of these tools run on the same data: who are your customers and what are they doing? When we load data, we insert and update events and objects, and automatically adjust their schema to fit the data you’ve sent to Segment. In Segment, you create a source (or more than one!) The fields in the context object are usually generated by the library, and include information about the environment in which the call was generated: page path, user agent, OS, locale settings, etc. In its very simplest form, Segment generates messages about what’s happening in your site or app, then translates the content of those messages into different formats for use by other tools (which we call ‘Destinations’), and transmits messages to those tools. When you first log in to your Segment account, you can create a new workspace, or choose to log into an existing workspace if your account is part of an existing organization. We simplify the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it. Instead of streaming data to the destination all the time, we load data to them in bulk at a regular intervals. Expo is an open-source platform for making universal native apps for Android, iOS, and the web with JavaScript and React. expo-status-bar gives you a component and imperative interface to control the app status bar to change its text color, background color, hide it, make it translucent or opaque, and apply animations to any of these changes. When you implement Segment, you add our code to your website, app, or server, which generates messages based on specific triggers you define. A workspace is a group of sources that can be administered and billed together. Body+ ist eine vernetzte Waage zur Analyse der Körperzusammensetzung, die sich auf einfache Weise mit der Health Mate App verbindet und dort Ihr Gewicht und Ihre Mahlzeiten sowie die Anteile von Fett, Muskeln, Knochen und Wasser dokumentiert und nachverfolgt. How do I collect page views on the server side? We highly recommend creating a Source for each unique source of data (each site, app, or server), though this isn’t required. If you're installing this in a .css-szatxw{-webkit-text-decoration:none;text-decoration:none;color:var(--expo-theme-link-default);}.css-szatxw:hover{-webkit-text-decoration:underline;text-decoration:underline;}bare React Native app, you should also follow .css-1fxb4qc{font-family:expo-brand-demi;font-weight:400;-webkit-text-decoration:none;text-decoration:none;color:var(--expo-theme-link-default);}.css-1fxb4qc:hover{-webkit-text-decoration:underline;text-decoration:underline;}these additional installation instructions. The most basic Segment message requires only a userID or anonymousID; all other fields are optional to allow for maximum flexibility. How do we track your customers across channels and devices? However, a normal Segment message has three main parts: the common fields, the “context” object, and the properties (if it’s an event) or traits (if it’s an object). What is the difference between Segment and tag managers? Creating a Javascript web source and Google Analytics destination. Which of these methods you choose depends on which Destinations you’re using and other factors. No extra code required! Sources belong to a workspace, and the URL for a source looks something like this: these additional installation instructions, https://react-native-async-storage.github.io/async-storage/. Contact us, and we can help! We eliminate this process by introducing an abstraction layer. An asynchronous, unencrypted, persistent, key-value storage API. Exactly what you are able to do with the StatusBar component depends on … Welcome! You can read more about these considerations in our How do I migrate code from other analytics tools? How do I check if data is reaching a destination? (Must be logged in to access.). Messages sent to the Segment servers using the tracking API can then be translated and forwarded on to Destination tools, inspected to make sure that they’re in the correct format or schema, inspected to make sure they don’t contain any Personally Identifying Information (PII), aggregated to illustrate overall performance or metrics, and archived for later analysis and reuse. Once Segment generates the messages, it can send them directly to the Segment servers for translation and forwarding on to the Destinations you’re using, or it can make calls directly from the app or site to the APIs of your Destination tools. You can read more about these considerations in our Connection Modes documentation. How do I automate multi-channel re-engagement campaigns? A warehouse is a central repository of data collected from one or more sources. Workspaces help companies manage access for multiple users and data sources. You can view a complete list of our destinations or check out our destination page for a searchable list broken down by category. How do I measure the ROI of my Marketing Campaigns? ), Once Segment generates the messages, it can send them directly to the Segment servers for translation and forwarding on to the Destinations you’re using, or it can make calls directly from the app or site to the APIs of your Destination tools. Should I collect data on the client or server? Can we improve this doc? (You can also use cloud-sources to import data about your app or site from other tools like Zendesk or Salesforce, to enrich the data sent through Segment. Check out how to get started with Segment in Segment University! This page is a high-level introduction to the Segment Platform, including what it does and how. At its very simplest, this code can be a snippet that you copy and paste into the HTML of a website to track page views. With Segment, you can collect, transform, send, and archive your first-party customer data. In addition to Connections (our core message routing product) Segment offers a additional features to help your organization do more with its data, and keep data clean, consistent, and respectful of end-user privacy. In Segment, a Warehouse is a special type destination. Send us feedback! What are the other parts of the Segment platform. for each website or app you want to track. Some of our most popular destinations are Google Analytics, Mixpanel, Kissmetrics, Customer.io, Intercom, and KeenIO. How do I forecast LTV with SQL and Excel for e-commerce? You enable destinations from the catalog in the Segment App, and user data immediately starts flowing into those tools. The properties and traits are optional and are where you customize the information you want to collect for your implementation. You can create new sources using the button in the workspace view. You send your data to us, and we understand how to translate it so we can send it along to any destination. Another common part of a Segment message is the integrations object, which you can use to explicitly filter which destinations the call is forwarded to. This is what commonly comes to mind you think about a relational database: structured data that fits neatly into rows and columns. It can also be as complex as Segment calls embedded in a React mobile app to send messages when the app is opened or closed, when the user performs different actions, or when time based conditions are met (for example “ticket reservation expired” or “cart abandoned after 2 hours”). You can also use Personas, our identity resolution tool, to unify data from individual users to gain a wholistic understanding of their actions. Need more info? Questions? We provide a standard structure for the basic API calls, along with a recommended JSON structure (also known as the ‘Spec’, a type of schema) that helps keep the most important parts of your data consistent, while allowing great flexibility in what other information you collect and where. Problems? Which of these methods you choose depends on which Destinations you’re using and other factors. The Segment servers also archive a copy of the data, and can send data to your storage systems (such as databases, warehouses, or bulk-storage buckets). However this object is optional, and is often omitted in favor of non-code based filtering options. Segment’s libraries generate and send messages to our tracking API in JSON format. Segment provides several types of Sources which you can use to collect your data, and which you can choose among based on the needs of your app or site. Each source you create has a write key, which is used to send data to that source. Segment has Sources and Destinations. But each tool requires that you send that data in a slightly different format, which means that you’d have to write code to track all of this information, again and again, for each tool, on each page of your app or website. Segment is a Customer Data Platform (CDP), which means that we provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). Redshift cluster and Redshift connector limitations. Segment’s Analytics Academy walks you through the wide world of analytics, including best practices, an overview of the most popular tools, and case studies of how other developers have achieved success. How do I set up a dynamic coupon program to reward loyal customers? You can also enrich the customer data you collect by connecting data from your other tools, and then aggregate it to monitor performance, inform decision-making processes, and create uniquely customized user experiences. What role does Segment play in Attribution? (If you’re looking for detailed information about architecture, setup, or maintenance, you can skip ahead.). The following products are available: We’ve generated different guides based on the main activities you’ll do in Segment. If you wear many hats, you might use all of these guides! Sources send messages into Segment (and other tools), while Destinations receive messages from Segment. We support many categories of destinations, from advertising to marketing, email to customer support, CRM to user testing, and even data warehouses. If you have a mobile app, you can embed one of our Mobile libraries, and if you’d like to create messages directly on a server (if you have, for example a dedicated .NET server that processes payments), we have several server-based libraries that you can embed directly into your backend code. Workspaces let you collaborate with team members, add permissions, and share sources across your whole team using a shared billing account. https://segment.com//sources//. Segment is the easiest way to integrate your websites & mobile apps data to over 300 analytics and growth tools. The common fields include information specific to how the call was generated, like the timestamp and library name and version. For example, to load analytics.js, the Segment Javascript library on your page, the snippet on the Quickstart Guide includes: Destinations are business tools or apps that you can connect to the data flowing through Segment.
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