On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion; the acquisition deal was subsequently abandoned for debt investment after opposition to the plans from CFIUS. AppLovin created a distinct wireless ecosystem whereby end-users see more content relevant to their lifestyle, and advertisers are able to bid on the audience demographic they prefer. The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. AppLovin’s 2020 revenue reached $1.45 billion, up 46% year-over-year. AppLovin is backed by KKR & Co. Inc., Orient Hontai Capital, Kohlberg Kravis Roberts, Webb Investment Network and others. AppLovin Corporation ("AppLovin"), a global technology platform that provides developers a unified set of tools to grow their business, today announced the pricing of its initial public offering of 25,000,000 shares of its Class A common stock at a price of $80.00 per share. Noerr and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal advisors for Adjust. The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. "Additionally, we expect to use a portion of the net proceeds to enter into strategic acquisitions and partnerships," AppLovin said. After Coinbase’s successful direct-listing debut on the Nasdaq on Wednesday — it closed at $328, well above its reference price of $250, to be worth a fully diluted $86bn — mobile games group AppLovin has just raised $1.8bn to be worth $28.6bn. Machine Zone Inc. reportedly got a big haircut on its valuation in this week's sale to AppLovin Corp. Bloomberg cited unnamed sources on Friday … Even then, it was able to acquire some major brands as clients, with big names like Spotify and OpenTable using its services. AppLovin acquires Machine Zone, doubles down on mobile games Elevate your enterprise data technology and strategy at Transform 2021. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin has raised a total of $1.4B in funding over 6 rounds. Citi acted as exclusive financial advisor to AppLovin. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results, “The acquisition of Adjust is another major milestone for AppLovin. The closing occurred after completion of stockholder and regulatory approvals. The owner of hits such as Matchington Mansion and […] Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021, “Becoming a part of AppLovin allows us to accelerate on our own vision while further powering our clients’ growth as we shape the future of the app economy globally”. Funds from the deal, provided by KKR’s $13.9 billion Americas XII fund, will be used to grow AppLovin organically while also helping to fund potential acquisitions, Chen said. Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo. In 2016, the company agreed to be acquired for … AppLovin’s (Nasdaq: APP) global technology platform provides developers a powerful, integrated set of solutions to grow their businesses. Launched in 2008, Ad Tech Daily (initially known as "Ad Ops Online") is a news resource dedicated to all things ad tech. In the last three years, the company has expanded its suite of solutions with its acquisitions of MAX and SafeDK to help developers increase revenue, save time, and protect their users’ experience. AppLovin has made 2 investments. How a user acquisition team can save 500 … AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform. “Adjust’s real-time app solutions align with our growth strategy, while their large and diversified client base and globally distributed sales infrastructure will help us continue to grow rapidly.”. AppLovin has just announced its acquisition of MZ for an undisclosed amount. AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform. Back in 2020, AppLovin announced the acquisition of Machine Zone and at the beginning of February it announced the acquisition of mobile measurement company Adjust. They were part of a rush to market in the first quarter, where 398 US companies had IPOs, up from just 37 last year. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Image Credit: AppLovin. AppLovin’s acquisition by Orient Hontai is off, accepts $841 million investment instead. Depuis 2018, AppLovin a acquis une quinzaine de sociétés pour un total d'un milliard de dollars. Additionally, Adjust brings a strong, global team that has experience serving customers across a diverse set of mobile app categories including fintech, ecommerce, gaming and entertainment. Acquisition Type Acquisition. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Their latest funding was raised on Aug 5, 2020 from a Private Equity round. Ken Yeung @thekenyeung November 21, 2017 4:01 PM. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. Founded in 2012, it operated in stealth mode until 2014. Image Credit: AppLovin… Adjust Acquisitions AppLovin. Acquiring Organization: AppLovin AppLovin is a mobile app technology company that provides developers with integrated solutions to grow their businesses. Their most recent acquisition was Adjust on Feb 3, 2021. It now boasts a portfolio of more than 200 mobile games that are free-to-play, with nearly 32 million players using these apps on a daily basis. This brings AppLovin's total funding to $1.4B to date. However, Adjust will retain its brand and continue operating as … Summary. Most recently, AppLovin announced plans to acquire Germany-based mobile-app measurement and marketing company Adjust. We won't track your information when you visit our site. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. 5,185 likes. User privacy, bigger scale, better relevance? KKR invested $400 million in AppLovin back in 2018, and that stake could soon be worth over $8 billion. "Our partner studios vision and approach is to help more game devs grow and succeed in a crowded market," wrote AppLovin CEO Adam Foroughi in a blog announcing the acquisition. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. Learn more at www.applovin.com. Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. “Adjust’s real-time app solutions align with our growth strategy, while their large and diversified client base and globally distributed sales infrastructure will help us continue to grow rapidly.”. … The company, based in Palo Alto, California, said in May that it was acquiring game maker Machine Zone. Save my name, email, and website in this browser for the next time I comment. Adjust will retain its unique brand and culture and continue to operate as a distinct company. AppLovin Co. (NYSE:APP) Director Eduardo Vivas bought 16,883 shares of the stock in a transaction that occurred on Monday, May 17th. PALO ALTO, Calif. — AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Organic growth is hard to gauge, as I have quite a … With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their businesses and helps further enhance AppLovin’s ability to address its large market opportunity. AppLovin's top shareholder is KKR, which will hold 72.4% of its Class B shares after the IPO. Adjust, which closed a $227 million funding round in June 2019 , is a Berlin-based startup with app-focused products and services that range from mobile measurement and marketing automation to fraud prevention and cybersecurity. For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure. Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox. In today’s news: Zynga acquires Echtra Games; AppLovin files S-1 ahead of IPO; and Vungle secures GameRefinery acquisition. AppLovin is headquartered in Palo Alto, California with several offices globally. The acquisition of Machine Zone represents a significant step forward for AppLovin, which started out in 2012 as a mobile marketing company. It shifted in a big way with the opening of its in-house game studio, Lion Studios, in 2018. Most Read This was mainly because AppLovin quadrupled its research and development expenses and reported a $74.8 million expense on an asset acquisition agreement. The company raised $400M in its last financing round on Jul 17, 2018. Fenwick represented AppLovin Corporation, a mobile games company that fuels many of the world's most popular mobile games through its game studios and marketing technology, in its acquisition of Machine Zone, the developer of top-grossing mobile games including Game of War: Fire Age, Mobile Strike and Final Fantasy XV: A New Empire. Think again! Valenzuela joined us through our acquisition of Machine Zone where she served as Chief Legal Officer from January 2015 to April 2020. “Joining forces with AppLovin as a newly public company is an extremely exciting time to contribute and innovate on products.”. Founded in 2012, Adjust’s marketing platform helps mobile developers better understand their users’ journey while allowing marketers to make smarter decisions through measurement, attribution and fraud prevention. Citi acted as exclusive financial advisor to AppLovin. There are 2 pieces of data from the AppLovin account which need to be inserted into your ironSource Network Setup Module in order for AppLovin to work correctly in connection with ironSource: Report Key: This is a unique identifier for your AppLovin account, which allows your ironSource Mediation Platform to import performance data from your AppLovin account to use in reporting & optimization. 5,104 likes. Founded in 2012, Adjust’s marketing platform helps mobile developers better understand their users’ journey while allowing marketers to make smarter decisions through measurement, attribution and fraud prevention. User acquisition (UA) is the process of getting new users to download your game or app. SafeDK is headquartered in Herzliya, Israel, and will become AppLovin’s first office in Israel. For its first two years, it raised $4 million from angel investors while operating in stealth mode. May 11, 2021. AppLovin Announces First Quarter 2021 Results AppLovin Corporation (NASDAQ: APP) ("AppLovin" or "we"), a leading marketing software company, today … For mobile marketing, UA can be done through a variety of methods—paid or organically, but the goal is to attract new users for a low cost. AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform, Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021, New Benchmarking Tool Released To Improve Marketing Results, Extreme Reach To Acquire Adstream, Creating First Independent Global Platform for Marketers That…. MZ’s Game of War was once a perennial #1 top grossing game in the … AppLovin. Announced Date Feb 3, 2021. AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company.Adjust will retain its unique brand and culture and continue to operate as a distinct company. Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award, Pantheon’s Josh Koenig Named a 2021 Top 25 Software Product Executive by The…, Shawn Bice to Join Splunk as President of Products and Technology, UserTesting Recognition Continues as a Top Workplace and Fastest Growing Company, Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in…. the process of acquiring users for your mobile app or game through marketing activities focused on generating installs. AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. AppLovin's IPO plans AppLovin … Key purchases include Machine Zone, maker of … AppLovin, a marketing tech startup, has agreed to sell a majority stake to Chinese private equity firm Orient Hontai Capital. MZ’s valuation was reportedly around $6 billion in 2015. AppLovin, Palo Alto, CA. Actuellement, Applovin répertorie 1,6 milliard de dollars de dettes. The acquisition is the latest in a series of investments in development and publishing by AppLovin, with the firm having provided undisclosed levels of funding for Redemption Games last week, along with Belka Games in September last year, along with … Its cash position enables AppLovin to actively pursue acquisitions and partnerships for new technologies and apps. The main challenge with these networks is. April 22, 2021 - 8:00 am. From May 2004 to December 2014, she served as General Counsel, Vice President, Legal Affairs, and Corporate Secretary of Cypress Semiconductor Corporation, a semiconductor company acquired by Infineon Technologies AG. Valenzuela joined us through our acquisition of Machine Zone where she served as Chief Legal Officer from January 2015 to April 2020. As part of the deal, AppLovin will be moving its offices to share Machine Zone's headquarters in Palo Alto. AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Au cours des trois dernières années, AppLovin a élargi sa gamme de solutions avec ses acquisitions de MAX et SafeDK pour aider les développeurs à augmenter leurs revenus, gagner du temps et protéger l'expérience de leurs utilisateurs. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. The cookieless future looks bright, Ad blocking? AppLovin Announces … Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. The closing occurred after completion of … Prior to Cypress Semiconductor, she … AppLovin intends to use its knowledge and expertise to help Adjust to further innovate its attribution and analytics product suite. Fenwick represented AppLovin Corporation, a mobile games company that fuels many of the world's most popular mobile games through its game studios and marketing technology, in its acquisition of Machine Zone, the developer of top-grossing mobile games including Game of War: Fire Age, Mobile Strike and Final Fantasy XV: A New Empire. Ken Yeung @thekenyeung November 21, 2017 4:01 PM. AppLovin enables developers to market, monetize, analyze and publish their apps. Actuellement, Applovin répertorie 1,6 milliard de dollars de dettes. AppLovin is headquartered in Palo Alto, California. The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Foroughi stated that the AppLovin name came from Bloglovin', a content organizing company, contrary to reports of a homage to the Christopher Mintz-Plasse character from the 2007 film, Superbad. Think you know all about ad block users? AppLovin’s latest acquisition of Adjust aims to grow the industry in which both companies operate. The acquisition will further AppLovin’s mission to help mobile game developers grow and protect their businesses, by helping secure and control third-party SDKs to ensure brand safety. Alors qu’AppLovin était auparavant une entreprise de marketing mobile, elle se présente désormais comme une plateforme de jeu mobile complète, offrant aux développeurs de jeux des outils axés sur l’acquisition, la monétisation, l’analyse et les utilisateurs. Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. AppLovin, a software company famous for building a platform over which videogame developers can monetize and market their applications, has recently declared its Initial Public Offering (IPO). Your email address will not be published. Since the start of 2018, the company has invested more than $1bn across … Open clouds vs … In October 2014, AppLovin purchased the German mobile ad-network, Moboqo. AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company.Adjust will retain its unique brand and culture and continue to operate as a distinct company. In September 2018, AppLovin acquired the in-app bidding company, MAX. It added partnerships with Adjust and Facebook Audience Network to its in-app bidding for developers. ^ "AppLovin on Forbes America's Most Promising Companies List". The closing occurred after completion of stockholder and regulatory approvals. The company, based in Palo Alto, California, said in May that it was acquiring game maker To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/. Aim of this acquisition? We feature news, interviews, events, commentaries that are relevant to professionals in the ad tech industry. The mobile-apps company … Back in 2020, AppLovin announced the acquisition of Machine Zone and at the beginning of February it announced the acquisition of mobile measurement company Adjust. We will have to use at least one cookie to ensure that you won't have to make this choice again. Price $1B. We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels,” said Adam Foroughi, AppLovin Co-Founder, Chairperson and CEO. Adjust is headquartered in Berlin, Germany, with 16 offices around the world and over 500 employees. “Insights that we derive from our strategic position and flywheel allow us to proactively identify attractive acquisition and partnership opportunities across the mobile app ecosystem,” the filing said. With this acquisition, AppLovin wants to grow the mobile app ecosystem. Prior to Cypress Semiconductor, she … AppLovin says that the money raised will be spent on repaying a collective $1.6 billion debt, entering into strategic partnerships, and making tactical acquisitions. Zynga acquires Echtra Games. «De plus, nous prévoyons d’utiliser une partie du produit net pour conclure des acquisitions et des partenariats stratégiques», a déclaré Applovin. Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo. Occasionally, you will see news covering the larger sphere of online advertising and online marketing. AppLovin revenue has grown at a 76% CAGR from 2016 to 2020. AppLovin's most recent acquisition is German app distribution and analytics firm Adjust, which was a $1 billion deal in cash and stock, according to CNBC. Cours Action APPLOVIN CORP (APP) US03831W1080 et les informations boursières de la cotation sur le marché NASDAQ/NGS (GLOBAL SELECT MARKET). Do NOT follow this link! “The acquisition of Adjust is another major milestone for AppLovin. Adjust is headquartered in Berlin, Germany, with 16 offices around the world and over 500 employees. Their most recent investment was on May 4, 2020, when Redemption Games raised AppLovin has acquired 5 organizations. “Joining forces with AppLovin as a newly public company is an extremely exciting time to contribute and innovate on products.”. Source: Sensor Tower. 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