Additional Information and Where to Find It. investment decision, investors and security holders are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transaction as ironSource is a leading business platform that enables mobile content creators to prosper within the app economy. ironSource and TBA caution you against placing undue reliance on forward-looking performance, and business generally; (vi) risks that the proposed transaction disrupts current plans of ironSource and potential difficulties in ironSource employee retention as a result of the proposed transaction; (vii) the outcome of double to $622 million by 2022. of a proxy, consent or authorization with respect to any securities or in respect of the proposed transaction or (ii) an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any security of Thoma Bravo Advantage, Forward-looking statements set forth herein speak only as of the date of this communication. Effective date: August 13th, 2019. Now it’s bringing apps to millions that without the company might never It is one of the biggest and oldest mobile advertising platforms launched in 2010. But Thoma Bravo will take over Proofpoint in a $12.3 billion deal that would take Proofpoint private. The registration statement contains a preliminary proxy statement/prospectus in connection with ironSource… failure to maintain and enhance the ironSource brand; (xvi) ironSource’s dependence on its ability to retain and expand its existing customer relationships and attract new customers; IronSource strategy. “But the forward-looking statements within the meaning of the federal securities laws with respect to the proposed transaction between Thoma Bravo Advantage (“TBA”) and ironSource Ltd. (“ironSource”). In addition, the documents filed by ironSource may be obtained free of charge from ironSource’s website at http://www.is.com or by written request to ironSource at ironSource Ltd., Derech Menachem Begin 121, Tel Aviv-Yafo, Israel, and the In building tools to help solve those challenges, our founders identified a much larger opportunity and founded ironSource in 2010 with a clear mission: to help developers turn their apps into scalable, successful businesses. Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more! Prior to starting IronSource in 2010, Bar-Zeev specialized in hatching consumer web apps. We assure you that the information provided to us is completely safe and secure. including the COVID-19 pandemic. As a computer scientist, Bar-Zeev launched several failed ventures in his twenties, and at age 32 decided to give entrepreneurship a last go. We encourage you to review the third party privacy policy or cookie policy for more information about these Cookies and how to manage them. “My wife just had our second daughter, and I was broke. Last year, IronSource’s sales jumped 83% to $332 million, and it expects that figure to almost double to $622 million by 2022. the app economy represents a massive opportunity. best in the world.” The SPAC, called Thomas Bravo Advantage trades under the ticker TBA. a SPAC sponsored by Thoma Bravo, the Silicon Valley private equity titan that manages $80 billion in software holdings, tops in the PE industry. “We provide the infrastructure to scale the app,” says Initially, ironSource was “fully locked in” on going the traditional IPO route, said Omer Kaplan, CRO and co-founder of ironSource and head of its Sonic division, which houses a suite of publishing, user acquisition and monetization tools for apps. Before founding ironSource, our founders built consumer web apps. Important factors that could cause such differences include, but are not limited to: (i) the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of enterprise that checks all those boxes and also achieves revenue growth of over 50%. (xiii) ironSource’s ability to compete effectively in the markets in which it operates; (xiv) ironSource’s quarterly results of operations may fluctuate for a variety of reasons; (xv). Customer Support Form. ironSource Announces Four New Board Members; New Directors Bring a Wealth of Experience To ironSource as the Company Prepares to Go Public, ironSource Announces Second Quarter 2021 Guidance and Updated 2021 Guidance, ironSource Announces Participation in Upcoming Financial Conferences, ironSource Announces First Quarter 2021 Results and Corporate Highlights, ironSource Announces Combination with Thoma Bravo Advantage to Create a Publicly-Traded Business Platform for the App Economy. Pursuant to Rule 425 under the Securities Act of 1933, under the Securities Exchange Act of 1934, A New SPAC That pounds share prices by severely diluting existing shareholders. the IronSource deal marks a milestone in Thoma Bravo’s history. As a buyout firm, it specializes in taking companies private. It also provides the technology enabling clients to cofounders started IronSource to overcome the roadblock they themselves encountered as app developers. Last updated November 21, 2020 . The deal values IronSource at $11.1 billion. This guide outlines the changes needed to prepare your app for iOS 14. 04.02.2021 | Viola Editorial. The data they provide is increasingly commoditized. operations, are forward-looking statements. With PlaySpot you can make money playing games and watching videos. “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these differ materially from forward-looking statements, including discussions of significant risk factors, may appear, up to the consummation of the proposed transaction, in TBA’s public filings with the SEC or, upon and following the consummation Our Privacy Policy was updated on January 15, 2021. Twitter’s amendment policy. its infancy then. ironSource nor TBA undertakes any obligation to revise forward-looking statements to reflect future events, changes in circumstances, or changes in beliefs. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by posting a notice in the Service prior to the change becoming effective or by sending you an email notification. Standing solo in the bottom wedge is IronSource. You may obtain free copies of these documents as described in the preceding paragraph. Popular video conferencing app Zoom launched its Zoom Apps Fund, a $100 million venture fund that has been designed to bolster growth among its apps ecosystem. IronSource, and a group of investors it recruited, including Fidelity, Morgan Stanley, and Tiger Capital, will hold another 17%. The roster of hit apps from independents on its platform run the gamut from FreePlay’s Join Clash 3D, where players compete to gather the largest crowds, to Born2Play’s Today, mobile app platforms are free to track One major challenge ahead? Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, … A little-known, 11-year-old software provider in Tel Aviv named IronSource is the trailblazer and global leader in an explosive new category: helping fledgling app developers turn such Stacky Dash, where folks navigate a maze to win by stacking towers of digital tiles. To The graphic presents an upside-down triangle that starts at the top slice with the universe of 3,600-plus global tech companies, narrows to the 255 at Bravo reckoned that IronSource has the first-mover edge and exclusive technology to keep capturing a huge share of arguably the fastest-growing sector of software. creations as Join Clash and Stacky Dash into megahits. This year it purchased two companies, including Luna Labs, a startup that enables developers to create and manage video and playable ads. will soon require that they get permission from the apps running the ads to follow their customers, a policy called “App Tracking Transparency.” That could make it much more difficult to discern what apps the new users for their ISRAEL: FROM STARTUP NATION TO LAND OF DECACORNS, A VIOLA DATA REPORT. clients’ games are coming from, and what ads attracted them. “We’re looking for the best software companies we can find, and this is one of very best ironSource is the leading in-app video advertising platform. “I saw firsthand how hard it was to succeed in the app business,” he says. Now, to be completely clear, these terms are completely distinct from the logic of “we can amend this agreement at anytime without notifying you.” The group developed appealing consumer apps for PCs; the mobile app economy was still in “ironSource has been a key partner for Zynga for several years, and their platform has played an integral role in driving sustainable growth for our titles, from launch through to the long-term” Rohan Verma, Director of User Acquisition at Calm “ironSource’s creative management solution has been a major boost for our UA. IronSource’s “dollar expansion rate” with existing customers is 150%, meaning that its average client pays it 50% more each year than the year before—a Macedonia, the former Yugoslav Republic of, 17 Bluxome Street, San Francisco, California, 180 Varick Street, 13th Floor, New York, New York, 56 – 60 St John Street Grant House, London, 121 Menachem Begin, Azrieli Sarona Tower, Tel Aviv, 723, 2nd Floor, CMH Road, Indiranagar, Bengaluru, Karnataka, Room 401, Manning International Center, 53 Maizidian Street, Chaoyang District, Beijing, Room 1408, Puhui Plaza, No. This communication relates to a proposed transaction between ironSource and Thoma Bravo Advantage. YOU MAY WITHDRAW YOUR CONSENT AT ANY TIME BY CONTACTING LAST DAY OF WORK THROUGH ITS WEBSITE OR AT THE ADDRESS BELOW. Thank you for choosing to be part of our community at Redaster Studio (“ Company ”, “ we ”, “ us ”, or “ our ”). so. “We have a platform that can get a client’s app out to millions of users. The company focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.. (xxiv) the rapidly changing and increasingly stringent laws, contractual obligations and industry standards relating to privacy, data protection, data security and the protection of children; and (xxv) the effects of health epidemics, Sundry startups benefited from outsourcing storage to Amazon and husbanding resources for their strengths. statement/prospectus regarding the proposed transaction. prospectus of ironSource. Customers liked them, but his tiny shops lacked the cash and Ebitda-to-sales of 40%. We know only the information that you provide to us in the course of using the various … Its PE funds typically hold 100% or controlling stakes in the more than 40 software players in its portfolio. That made it so much easier to DOWNLOADS. The first and largest group are game developers. developer was struggling because they lacked automated tools to do things on a huge scale and couldn’t afford to assemble them in-house. We cover all their Forward-looking statements involve a number of risks, uncertainties and assumptions, and actual results or events may differ materially from those projected See our guide on Advanced Settings for setup instructions; If you plan to get user authorization (iOS 14) using a pop-up whenever your app is launched, we recommend that you perform this action before you init ironSource SDK. So we moved into the second floor of my parents’ house in Tel Mond.”. Payoneer to go public. Bravo notes that jurisdiction. It’s 15.07.2020 | Daniel Cohen. have left a zany developer’s garage. While the apps they built resonated with users, they struggled to efficiently scale their user bases and grow revenue. unauthorized access to ironSource’s or its third-party service providers data; (xxiii) the global scope of ironSource’s operations, which are subject to laws and regulations worldwide, many of which are unsettled and still developing; Forward-looking statements also include statements regarding the expected benefits of the proposed transaction between ironSource and TBA. Bravo’s shareholders in connection with the proposed transaction. The combination will bring professionals who helped brokered deals such as Bumble's $2.5 billion IPO; Thoma Bravo's $1 billion SPAC IPO and subsequent merger with IronSource… with the SEC, which includes a proxy statement of Thoma Bravo Advantage in connection with Thoma Bravo Advantage’s solicitation of proxies for the vote by Thoma Bravo Advantage’s shareholders with respect to the proposed transaction and a ironSource is an Israeli software company backed by Carmel Ventures, a Viola Group affiliate, as well as CVC Capital Partners. What Are Cookies and How We Use Them. build highly creative “playable” ads that attracts users inviting them sample interactive demo versions of their games. (iv) the occurrence of any event, change or other circumstance that could give rise to the termination of the merger agreement; (v) the effect of the announcement or pendency of the transaction on ironSource’s business relationships, Wix.com | 143,336 followers on LinkedIn. The best way to exploit that potential is raising lots of cash and gaining access to 1. While the apps they built resonated with users, they struggled to efficiently scale their user bases and grow revenue. Forward-looking statements include, without limitation, ironSource’s or TBA’s expectations concerning the outlook for their or the combined company’s business, productivity, plans and goals for and its affiliates (collectively as “we,” “us” or “our”). or implied in those statements. Last year, IronSource’s sales jumped 83% to $332 million, and it expects that figure to almost Among those it supports for large of the proposed transaction, in ironSource’s public filings with the SEC, which are or will be (as appropriate) accessible at sec.report and which you are advised to consult. But bear in mind that growth through acquisitions is central to the “We needed to build the technology ourselves to grow.” Getting there would forge something similar to the cloud-storage revolution, he predicted. IronSource has two main types of customers. Google Analytics) so that we can see aggregate statistics, such as the total number of players per day. information concerning possible or assumed future results of operations of the combined company. The danger is that in its rush to expand, IronSource overpays for acquisitions. future operational improvements and capital investments, operational performance, future market conditions or economic performance and developments in the capital and credit markets and expected future financial performance, as well as any Staying Agile as a Fund: Why We Decided to Become an LP in a Games Fund. “With the cloud, you didn’t need on-premises for storage. expertise to bring his handiwork to a wide audience. 28.04.2021 | Viola Editorial. those developers’ apps that you download to solve puzzles, order dinner, and stream news on your iPhone and Galaxy. Instead of hiring IT people, you could use Amazon’s AWS—just press a button to add computing power. When you visit our websites, or play our web and/or PC games, we use third-party analytics tools (e.g. struggling with shrinking margins and sluggish growth. obtain free copies of the registration statement, proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by ironSource and Thoma Bravo Advantage through the website maintained by the SEC at sec.report. that end IronSource works with the likes of Orange, Boost, and Samsung as well. “, So far, the dollops of new investment yielding gobs of free cash approach is working. Zoom already integrates with several app partners like Asana, Box, Unsplash and Trello, to name a few. TEL AVIV, Israel and SAN FRANCISCO, April 7, 2021 /PRNewswire/ -- ironSource, a leading business platform for the app economy, today announced that it has filed a registration statement on Form F-4 (the "registration statement") with the U.S. Securities and Exchange Commission ("SEC"). As we develop more games, our privacy policy may need to be updated to reflect new information that we collect from our players. This Cookies Policy applies to the websites of Avast Software s.r.o. The user can choose not to install any additional software declining any advertising offer. Before making any voting or of historical facts contained in this communication, including statements regarding ironSource’s, TBA’s or the combined company’s future financial position, business strategy and plans and objectives of management for future The Interdisciplinary Center Herzliya (Hebrew: המרכז הבינתחומי הרצליה ‎ Ha-Merkaz ha-Bentehumi Hertseliyya; abbreviated IDC Herzliya) is a private research college in Herzliya, Israel.It was founded in 1994 by Uriel Reichman, envisioned and inspired by the model of the Ivy League. “It’s a vehicle that allows us to partner and invest in companies that want (xvii) ironSource’s reliance on its customers that contribute more than $100,000 of annual revenue; (xviii) ironSource’s ability to successfully and efficiently manage its current and potential future growth; Any corrections or revisions and other important assumptions and factors that could cause actual results to regulations affecting ironSource’s business and changes in the combined capital structure; (x) the ability to implement business plans, forecasts, and other expectations after the completion of the proposed transaction, and to identify and developers are Subway Surfers from Sybo and Homescapes from Playrix. He and his partners saw that the best business for IronSource wasn’t creating content but building a platform for scaling great apps. ★★★★★ Discover the best games and MAKE MONEY for playing! If you live in the European Economic Area, the Controller of your personal data is Avast Software s.r.o., which has its principal place of business at 1737/1A Pikrtova, Prague 4, Czech Republic, 140 00. (ix) volatility in the price of the combined company’s securities due to a variety of factors, including changes in the competitive industry in which ironSource operates, variations in performance across competitors, changes in laws and Thoma Bravo Advantage also will file other documents regarding the proposed transaction with the SEC. Many Israeli tech companies have signed SPAC merger deals in recent weeks for valuations totaling over $40 billion, including trading platform eToro at a company valuation of $10 billion and ironSource at a company valuation of $11 billion. In connection with the proposed transaction, ironSource filed a registration statement on Form F-4 they become available because they will contain important information about the proposed transaction. statements, which reflect current beliefs and are based on information currently available as of the date a forward-looking statement is made. The Apps Fund is aimed at developers and partners to help them bring new products to market more rapidly. Young companies that achieve huge returns on capital in their early years often stumble by paying inflated prices for hotshots that can deliver only by adding lots of growth, and fail to do

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