The Behavioral Economics in Marketing's Podcast: Building ... His text with John S. Seiter, Persuasion, Social Influence, and Compliance Gaining, is the best-selling persuasion text in the field of communication studies. When people have already been prepared with counter-arguments they find it easier to fend of persuasion attempts. In general, predictions from inoculation theory were confirmed: all defenses conferred resistance to attack; the refutational defense was superior to the direct . Persuasion—and Resistance - Harvard Business Review In recent years, inoculation theory has been shown to be a versatile framework for tackling resistance to unwanted persuasion in a variety of important contexts. Experimental factors were type of defense, time interval between defense and attack, and credibility of the attacker. Episode #49: Inoculating against persuasion with Josh Compton. Psychological inoculations against persuasion work the same way. Messages with explicit conclusions are also found to be more persuasive than those that let the audience draw the conclusions themselves. he wrote a survey of the literature of persuasion as an 80,000-word chapter of the . Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes Bobi Ivanov, Stephen A. This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). The concept has applications for dealing with political propaganda and is known as inoculation theory. Growers know to achieve this goal, the process must start with the seed, and that means inoculation. PERSUASION, INDOCTRINATION, AND INOCULATION 2 There are many dangers that plague us in today's society. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. January 19, 2021 8.14am EST. A coronavirus "vaccination persuasion" initiative targeting elderly people . Inoculation Theory 1. Dr. Gass has published two texts and one edited text (with co-author John Seiter) and over 70 scholarly articles, book chapters, published conference proceedings, and professional papers. 57-year-old Yusuf Erol said his mother had died from coronavirus, but he was worried inoculation would affect his . We will trace inoculation's development; reconsider some of its assumptions; explore its application in contexts of health, politics, and marketing; and discuss ethics of resistance-based message strategies. The problem of low rates of infant vaccination and . We would begin by telling Magritte the reasons that her friends might think that she should smoke (for instance, because everyone is doing it and it makes people look "cool . Persuasion or persuasion arts is an umbrella term of influence.Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.. Persuasion is studied in many disciplines. In fact, the In some of the online ads, Senator McCain was pictured next to a list of high gas station prices while . Psychological inoculation works by helping people build "mental antibodies" by briefly exposing them to a weakened persuasive message and thoroughly refuting it. COVID-19. Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). persuasion: [noun] the act or process or an instance of persuading. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. Significance Maharashtra health minister Rajesh Tope bats for persuasion, not coercion to boost vax rate. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. -A refutational defense consists of exposing a target to weak attacks with an opportunity to refute them so they can build up resistance and prepare for stronger attacks. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Inoculation Theory is a social psychology and communication theory that employs medical inoculation as an explanatory analogy as inoculation theory is a model for building resistance to persuasion attempts through pre-exposure to weaker counter-arguments. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. The supposed apathy shown towards diphtheria by certain sections of the British public was largely overcome by the 1960s - or, at least, immunisation rates had improved to such an extent that the Ministry of Health was no longer concerned about widespread diphtheria epidemics. a persuading argument. Inoculation theory of resistance to influence. Opinion Science. Misinformation can undermine a well-functioning democracy. One company that did a great job of using this theory is Apple and their "Mac vs. PC" campaign. Rhetoric is the study of modes of persuasion in speech and writing, and is often taught as a classical subject. McGuire coined the phrase attitude inoculation to refer to the process of resisting strong persuasive arguments by getting practice fighting off weaker versions of the same arguments. to persuasive attacks when these attacks contain arguments against which they have heard no prior - defense. PSY 285. Journal of Marketing Research, 10(4), 396-403. Medical inoculations work by giving you a little of the disease so that your body can get used to it and fend off a full attack in the future. McGuire was particularly interested in the question of how to increase resistance toward persuasion. Political Research Quarterly, 50, 879-900. Obama's campaign used a range of techniques, including cognitive and emotional persuasive appeals and attitude inoculation. Think out-of-the-box to boost inoculation: Centre. But one of the principles of persuasion is the "focusing illusion," which holds that people ascribe extra importance to whatever they happen to be thinking about in a given moment. @inproceedings{Saleh2021ActiveIB, title={Active inoculation boosts attitudinal resistance against extremist persuasion techniques: a novel approach towards the prevention of violent extremism}, author={N. Saleh and J. Roozenbeek and F. Makki and William R. McClanahan and S. Linden}, year={2021} } N. Saleh, J. Roozenbeek, +2 authors S. Linden From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to . Instructor: Chris Shreve. This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, Inoculation Persuasion Resistance contributor Li, Boqi (author) Hazen, Michael D (committee chair) Giles, Steven (committee member) Petrocelli, John V (committee member) date 2016-08-25T08:35:16Z (accessioned) 2017-08-19T08:30:09Z (available) 2016 (issued) degree Communication (discipline) embargo Inoculation theory is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. The persuasive appeal used in this experiment was one that advocated for having open conversations with an intimate partner about sexual history before engaging in sexual behaviors. Inoculation theory offers a framework for protecting individuals against challenges to an existing attitude, belief, or state. Josh Compton is Associate Professor of Speech at Dartmouth College. Rains, Sarah A. Geegan, Sarah C. Vos, Nigel D. Haarstad & Kimberly A. Parker To cite this article: Bobi Ivanov, Stephen A. Over the ensuing decades, scholars have further . This study experimentally explored the impact of misinformation about climate change and tested several pre-emptive interventions designed to reduce the influence of . This study tested the persuasion effectiveness of message inoculation and conclusion explicitness on a new scientific concept, the water-energy-food (WEF) nexus, of which the public has little knowledge. Yet it did not have the same successes with smallpox vaccination. An important component of this parental persuasion is the use of inoculation techniques to help children not only live by but also understand and Appreciate the moral code given to them by their parents. For example, inoculation theory has been applied in order to confer resistance against misinformation about contemporary issues such as immigration (Roozenbeek & van der Linden, Inoculation techniques from social psychological theory were applied to a controversial issue in a marketing context. We employed a resistance-inducing (i.e., inoculation theory) messaging technique with the aim of protecting these des … In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. The answer turns out to be yes. One of the most pressing issues is that of driving under the influence of alcohol. Persuasion: Attitude Inoculation Attitude inoculation enables target persons to defend their beliefs against persuasion attempts. In inoculation research, threat is a response to vulnerability (McGuire, 1964; Compton, 2013)—for example, when a preemptive inoculation message raises and refutes a persuasive attack (e.g., Banas and Richards, 2017), or when an inoculation message exposes reasoning fallacies (Cook et al., 2017). Healthy, highly productive plants - that's one of the main goals of every growing season, right? Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. The minister also apprised the Centre about the programmes in the state to boost the inoculation drive. Psychological inoculation works by helping people build "mental antibodies" by briefly exposing them to a weakened persuasive message and thoroughly refuting it. . Meta-analytic research has found that inoculation messages are generally effective at conferring resistance against persuasion attempts (Banas and Rains, 2010). He has been studying inoculation as a way to confer resistance to influence for more than 20 years. Frymier and Nadler (2013) noted that for cognitive dissonance to work effectively there are three necessary conditions: aversive consequences, freedom of choice, and insufficient external justification. persuasive impact than character attack messages. Inoculation theory is amoral—it explains what happens when people encounter persuasive attempts. Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, McGuiregs inoculation theory . inoculation theory, including: the optimal amount of the threat used in inoculation messages, the effects of inoculation same versus inoculation different messages, the impact of involvement, and the influence of delay between inoculation messages and attack messages. Dr. Kurt Braddock has begun to test inoculation as a means of fighting far-right propaganda, and initial results are very promising. (Source: Jigsaw) Studies over the past 60 years have shown inoculation to be effective across cultures and on a wide range of subjects including the environment . draws . The best overall method for resisting persuasion is inoculation-- learning the methods that are used and learning how to recognize when they are being used on you. with little practice and motivation to develop arguments supporting their own position, the individuals is left vulnerable to persuasive attacks.
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