I did an internship at Bridal Vogue before getting my first job as a fashion assistant at L’Uomo Vogue and then at GQ US in New York. The world is unstoppable and more success is in the works for this astonishing young designer, Amina Muaddi. The half-Romanian, half-Jordanian made her presence be felt in the fashion industry with her style of creating fun, bright and innovative designs, she flipped the fashion game with her out of the box heel designs. I wanted them to be chic, cool and feminine, but without being vulgar or tacky. It can be hard to find someone that believes in your project and wants to invest in you timewise and with their machines. Shop Amina Muaddi at Harrods. That’s how I started working in fashion, not through a fashion company but editorial and magazines. He told me to follow my dreams, so I came back to Milan.”, Upon her return, Muaddi spent a year exploring Italy’s Veneto region, learning the trade as she went. What was the biggest lesson you learnt starting out? She was also awarded the Designer of the Year award at the 2019 Footwear News Achievement Awards. Luxury social media influencer Sarah Langa decided to get spicy this week and school Mzansi on wearing fake designer shoes. Amina Muaddi was fascinated by shoes at a young age – she used to walk around the house in her mother’s pumps as a child. I never involved myself in a project that I didn’t believe in 100 percent. There are a lot of technicalities in shoes — unlike clothing, they can hurt easily. You are going to be put last as a new brand or a young designer that doesn’t have a lot of pieces and financial power to leverage, so you have to be persistent. Various well known faces including Dua Lipa, Kylie Jenner, and Rosie Huntington-Whiteley and Kendall Jenner have been spotted wearing the feminine and sophisticated designs by the label. Hugo Boss Returns To Profit Even as Sales Slow, French Investor Eurazeo Sells Farfetch Stake, Italy Locks Down Milan and Much of Industrial North, Under Armour Forecasts Revenue Above Estimates, The Retailer That's Still Charging Ahead Without E-Commerce, Richemont's Farfetch Deal to Further Boost Strong China Sales, Power Moves | Lululemon Bolsters Executive Team, VF Names Global D&I VP, Alhambra Berlin’s Concept for Retail in a Post-Covid Era. My life and style are about constant evolution. And I was advised not to do that. My mum said I would probably have to study journalism and my journey towards a fashion career started when I moved to Italy for school at 16. Powered by Amina Muaddi was fascinated by shoes at a young age – she used to walk around the house in her mother’s pumps as a child. Design Interior solutions. WordPress.com VIP. The shoes ended up being a huge success that it was removed from Muaddi’s Fall Collection, for the very reason being that she wanted her customers to feel like they own a unique and luxurious product that not a lot of people own which would make it all the more special. Amina Muaddi's Safari capsule collection is exclusively available at Brownsfashion.com from July 9. The brand was founded by Amina Muaddi and quickly rose to fame and established itself as an iconic label. Amina Muaddi has been a buzzing name in the shoe industry and it’s for all the good reasons! Why is it important to learn from the artisans and factories? Amina Muaddi has been a buzzing name in the shoe industry and it’s for all the good reasons! Footwear might be a second career for Amina Muaddi, but it was her first fashion love. I also didn’t care about editorial press. “It’s a young brand that certainly has all the features to get good results on the international market.”. Language and the way people carry themselves, the way they speak or write a letter, is also important.