I moved to New York doing celebrity styling with Michael Nash, who was the editor of GQ. For my eyebrows, I like a pencil—I use one from Benefit. Because it’s a see-now-buy-now product sold directly to consumers exclusively through their own e-commerce platform, I couldn’t show it to buyers and get feedback as I would usually do. I like the mix between casual and high heels, or elegant looks with sneakers. Amina Muaddi’s indelible flared geometric heels are perhaps the most followed footwear on Instagram, seen on everyone from Kim Kardashian to Gigi Hadid and, of course, RiRi herself. So, when I launched Amina Muaddi I did not want to make any compromises. My hair is really frizzy at the roots, and you just take the sheets, pat them on your hair, and you’re done. I like Hotel Bourbon to go out for a drink. And then I use this product from Tom Ford all the time—the creamy contour, Shade and Illuminate. A favourite of Kim Kardashian, Hailey Bieber, Kendall Jenner and Gigi Hadid, Muaddi’s shoes — immediately identifiable by their geometric flared heels — are perhaps some of the most followed footwear on the internet. Always with a t-shirt—I love a good t-shirt. [Laughs] But you can buy Bal d’Afrique, which is my daily. gilda slipper mermaid metal & mermaid crystals. gilda slipper fuchsia hologram & sunset rainbow crystal. The two most important things are the last and the heel—they have to be perfect. But in general, I don’t think of a particular person because I feel like every woman can be an Amina Muaddi woman or a Fenty woman. Honestly, everyone asks for it as soon as I put it on. Jahleel had lots of references, too. gilda slipper silver mirror & rainbow crystals. I did not know at the time how people would react to it, but they loved it and my first collection sold out in a day with most retailers. I’d like to do both more often. I use a concealer palette from MAC, the Pro Correct Palette in Medium Deep, because based on my tan or non-tan, I can use the shades I like. I’d rather do less, take my time and make sure that I do all of that. I usually wake up, have a glass of water, a coffee and a fresh green juice. I take things as they come, day by day. And then I start working. There is no right time, sometimes things work out sometimes they don’t. So that’s how I knew I wanted to be an entrepreneur. I also love the KNC Beauty eye and lip masks, or the patch masks from SK-II when I travel. I wanted to make a feminine heel that looked fresh and didn’t sacrifice our comfort. It was crazy, but I was so enthusiastic about everything that I didn’t care. “With Jahleel there are many, but I have to censor them because we're extremely close friends and we joke all the time. I like travelling – surprisingly I get more productive when I’m not stuck in one place. I think Italians like to have more fun with what they wear. Amina Muaddi photographed by Tom Newton in Paris on February 26, 2019. I start it very thin and go thicker at the end, using either a MAC pencil eyeliner or the one that comes in the pot—not the liquid because it’s easier to make mistakes with that. I [always] keep the feminine aesthetic that characterises my work. I go wherever, as long as it’s not me doing it, but I get it cut in Milan, at Aldo Coppola. I was always into fashion—my classmates would make fun of me, saying, ‘Oh, Amina went to preschool with Stefano Gabbana and Domenico as teachers.’ I thought I would be a big editor first, and then have a brand. I've always loved shoes—I was always spending my last penny in university on designer shoes. I usually use the Soft Cream, but now I’m also using Biofixine from Biologique Recherche. That’s all I need. Center part, no volume on the top. When it was time for high school, my mom felt comfortable sending me to Italy to study, and then I attended the European Institute of Design after I graduated. It’s just more fun, I would say—more risqué, and more risky than the French. Dr. Barbara Sturm has a lot of good face serums, too—now I’m using the Brightening Serum. I use an illuminating base, whether it’s Tom Ford Complexion Enhancing Primer or MAC, the Strobe Cream. My first [designer] pair was little kitten heels when I was 14. When she launched Fenty, I was excited to see the collection and she sent me a lot of pieces. It’s a stereotype, but it’s true, you know? All rights reserved. When you have a pimple, you apply it on the spot and it goes away. Fenty shoe collection creative sketches, designed with Amina Muaddi. Ahead of Fenty debut release on 15 July, Muaddi sits down with Vogue to give us a first look at the collection and discuss what it’s like working with Rihanna and Weaver. It took eight years to build my quick success. I put it on my eyelids, too—it’s a bit shiny bronze-y, but it doesn’t show. I told Michael I was dreaming of having a shoe brand, and he was like, ‘You don’t have to wait to live your dreams—you just have to do it, if that’s what you feel.’ So, I moved back to Milan and started going from supplier to supplier, building and ordering components for my shoes. Thank you, I try to even though nobody is great at everything. Amina Muaddi is best known for her kick-flare heels - Rihanna, Kendall Jenner and Dua Lipa are fans. Rihanna’s so warm and open to ideas — that’s what struck me the most. But you have to be brave and start, take the first step and then be ready for the adventure. Everything we’ve learned through years of recommendations from the coolest girls on the planet is distilled into Glossier products: the new beauty essentials. Francis Kurkdijan and Alexandre Vauthier made this perfume for me, with my name engraved on the bottle. I’m used to working on big collections — usually 100 pairs minimum per season for both my brand and Alexandre Vauthier. Glossier Inc., 123 Lafayette St., New York, NY 10013, Your password needs to be at least 6 characters long, Shopping Bag ({{(ctrl.user.last_order && !ctrl.user.last_order.completed_at ? So you see the samples, validate them with the team, make sure everything is right, and then go straight to production, which is a bit scary. It’s all about your mindset. I struggle finding things for my skin in Europe—especially in Italy. This time I had this industrial feel in my head, and columns and buildings. I also use the vitamin C one from Skinceuticals, which I recently finished. Every time I would be naughty or misbehave, my mom would punish me by not allowing me to wear them. I like Clarins, or Lancaster, or La Mer. I like the MAC Hint of Color Lip Oil in Pale Princess and the lip oil from Kiehl’s. I felt a lot of pressure because I thought there’s going to be a lot of attention on them. “I’m half Romanian, half Jordanian—I grew up all over the place. I use either Strip Down or Oak from MAC—just the natural brown color my lips should be. Also among the steady flow of creatives that share the spotlight is Fashion East alumnus A Sai Ta of Asai, who collaborated with Fenty on a 24-piece collection in December; Marco Panconesi, who was drafted in to consult on jewellery, and Kwame Brathwaite — the figurehead of the ‘Black is Beautiful’ movement in New York in the ’50s and ’60s — whose photographs were published alongside official images of the debut collection. I’m not very light skinned, you know? Then I needed financing, I had bad licensing deals and I even lost my company. “One thing that made us laugh a lot was when I was trying to convince Rihanna to make the Thong Sandal green, so I took the sketch and started to colour it in. I started my first shoe company in 2012 and I was 26-years-old. By signing up, you agree to receive updates and special offers for Into The Gloss's products and services. Not too thick, and I like it to follow the natural shape of my eye. My style is eclectic because I get bored. Then I use mascara. Far from the one-woman show one might have anticipated from a nine-time Grammy Award-winning artist, Rihanna presides over Fenty as CEO and artistic director, but at her side is deputy creative director Jahleel Weaver, who she describes as her “right hand”. I wanted it to look edgier and more modern. So we were supporting each other; we have mutual respect for each other’s work. I like that it’s glow-boosting. The very best of Into The Gloss, delivered weekly right to your inbox.