This information might be about you, … Of all the fashion survival lessons that are being learned right now, he stands for the inimitable virtue of the small and the authentic. Saint Sernin is a French designer who lives and works in Paris. Born out of a mutual admiration for each other’s work, the collection campaigns have been photographed by Willy Vanderperre since the AW19 collection. The investors who make second-by-second decisions that drive stock markets might be keeping their cool in the face of a drawn-out count to decide the U.S. presidential election — but they’re also inching away from many fashion and retail companies that rely on consumers. Add to that a dash of bedazzled and cropped sportswear as well as a four-piece capsule adorned with sensual drawings by Jack Taylor Lovatt, a London-based illustrator he met over Instagram (where else? After everything that’s happened this year, we realized that they were the people we could count on,” he said during a showroom appointment. Tap the link in bio for more. Their argument largely rests on the claim that the smiley face at issue — with Xs for eyes and a crooked smile with a tongue sticking out, long seen on Nirvana T-shirts and merch — was never properly registered as a copyright of the group. Saint Sernin is a French designer who lives and works in Paris. It takes me closer to what people are wanting from me—and I can take it to the next level as well. There’s also the idea of “giving the community what it wants,” which is clearly—crystal-clearly—the hedonistic, sensational, young-body dressing that de Saint Sernin has cleverly honed these past three years. All rights reserved. Report: @luisazargani, Votes are still being counted, but the election has already had a significant impact on Wall Street. Ludovic de Saint Sernin has a riveting account of how his fortunes turned when retailers canceled his orders as the pandemic rolled in. “We took it into our own hands—literally shooting the collection at home on iPhone, on my boyfriend, and it sold really well. … It’s really colorful as well.”, The crowdsourced spirit of the culture of boys and girls dancing away the gloom of confinement is spelled out on a handwritten T-shirt slogan: “Don’t ruin my fantasy.” De Saint Sernin DM’d artist Jack Taylor Lovatt and asked him to collaborate. “I remember when I started to research on Instagram and [was] taking screenshots of what I liked, and it not being taken seriously,” he says. De Saint Sernin turned 30 in August. Ad Choices. When your community shows up like that, it’s really inspiring. “It is ironic how much trouble a smile can cause,” lawyers for Marc Jacobs told a California federal court on Monday. There might not be many certainties in 2020, but Ludovic de Saint Sernin had one conviction: The unwavering support of his followers and fans. Marc Jacobs International wants to put an end to Nirvana’s copyright infringement suit, arguing the band doesn’t have legal rights to the image at the center of the case. Brussels-born, African-raised, and Paris- and London-based, Ludovic de Saint Sernin may be slightly ahead of his time. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. The majority of the clothes and accessories are made in France and sustainable practices are always closely followed,consciously shortening the supply chain and maintaining a close relationship with all ateliers. Privacy Policy and The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ludovic de Saint Sernin represents a return to beauty, seen via the lens of sensuality and sexuality, with an exacting approach to design and make. So this fervent following was also his muse this season, giving the designer a bottomless well of visual inspiration. For one thing, it makes far better sense to him to slow-release his controlled, linger-worthy studio photographs instead of throwing it all out there to be caught in the ephemeral space of a fashion show. © Copyright 2020 - Penske Media Corporation, clock Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. There might not be many certainties in 2020, but Ludovic de Saint Sernin had one conviction: The unwavering support of his followers and fans. By subscribing, you agree to our 10% of the profit of swimwear sales will go to support Le Refuge. © 2020 Condé Nast. Stuck with returned stock, he started putting it on his website. Ludovic de Saint Sernin has a riveting account of how his fortunes turned when retailers canceled his orders as the pandemic rolled in. Such errors in its copyright allegedly left it open for Marc Jacobs to use, with minor changes, on a T-shirt, sweater and socks. The collection features incredible Swarovski crop tops, jeans with the iconic lacing, bandage tops, and beautiful silk items. “You’re showing six months of work on people that are just walking.”. That was the starting point for the spring collection—to thank the community for basically saving the brand from going down. The designer’s legal team is pushing for a summary judgment in its favor, meaning a decision by the court before the case goes to trial. So what if it was late October before he revealed his full spring collection? The erotics of the exposed male chest are something to look at a bit closer this season. Saint Sernin has been given recognition for the introduction of the Ludovic de Saint Sernin X Instagram account (@ludovicdesaintserninx),which acts as a platform for free expression for his community. “It impacted our business in the best way,” he declares. The hope was that the stimulus might ease the pain from the resulting unemployment rate, which at 7.9 percent is still more than twice what it was a year ago. Marc Jacobs says Nirvana doesn’t own its dead smiley face logo. “It’s based on how today, boys and girls create these personas and aesthetic worlds on Instagram and TikTok,” he says. “But for younger designers who really embody our brands, that is our luck.”. Please fill out this field with valid email address. “The idea was to pay homage to this community that is dear to me and has grown organically at the same pace as the brand. There’s an ability to expand his world via laser-sharp focus on products and symbols—the eyelet-fly jeans device, the jersey pajamas, the tiny halter pieces, the consistent display of naked torso—that puts his talent for a red-hot item in the same sort of category as that of Simon Porte Jacquemus or Jonathan Anderson. Alessandro Michele and Gus Van Sant codirected seven episodes running Nov. 16 to 22 during digital fashion and film festival GucciFest, and featuring friends of the house including Billie Eilish and Harry Styles. Ludovic de SaintSernin has an ongoing collaboration with Swarovski, following a desire to work with makers who are best in their field. “I think that people will react to an image you’ve had time to work on, rather than a show, where someone’s just walking. This organisation supports young LGBTQIA+ people rejected by their parents and driven from the family home because they are homosexual, trans and or questioning their identity. ), and the overall lineup ended up feeling both iconic Nineties and pitch-perfect for now. • Tara Donaldson. Terms of Use. “Sometimes with bigger brands, there’s such a distance that people can take it as snobby, or not being human or whatever,” he observes. When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. His own label was founded just under a year ago, with de Saint Sernin using clothing to explore facets of gay sexuality. Ludovic de Saint Sernin represents a return to beauty, seen via the lens of sensuality and sexuality, with an exacting approach to design and make. Ludovic de Saint Sernin is for guys and girls, with many pieces designed without one gender in mind. Press the space key then arrow keys to make a selection. 110.1k Followers, 433 Following, 1,539 Posts - See Instagram photos and videos from Ludovic de Saint Sernin (@ludovicdesaintsernin) Among the pieces is an orange, Swarovski, cropped football shirt with LDSS on the front and 1990, his birth year, on the back. November 5, 2020 Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device. I think that’s really new. In the meantime, they’d had a fashion film romance in June, and a Paris pop-up during the women’s collections in September, a format de Saint Sernin had chosen over a show to allow for in-person interactions. The idea for it, he says, came from “an American friend who sent me an image, randomly.” Even in the midst of the pandemic, the confidence of de Saint Sernin’s dynamic of youthful optimism, backed up by his tangible pragmatism, should keep fans flocking. Choosing a selection results in a full page refresh. Report: Kali Hays, @Gucci will show its new collection through a film series.